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Also
known as your URL, in other words your website address. If
you don’t already
have one you may want to have several names in mind because
someone else may have beaten you to it!
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There
is also the question of which extension to have:
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.co.uk - this registration
is for 2 years after which you have the option to renew again
at 2 year intervals and it shows that it is a UK registration.
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.com – is
usually more expensive and is only for one year at a time,
you also have no
idea where in the world that it is registered.
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.org can be
.org.uk often used by non profit making bodies and individuals.
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.net another alternative
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There are no fixed rules as to which one you choose.
The
Domain name registration is always a part of the package that
we offer.
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Website Design
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This is the fun
bit, how do you want your website to look? You may know exactly
what you want and so we develop your idea into a workable website,
on the other hand you may not so we talk it through with you and
reach whatever suits you best.
From our point of view it is important that however good the website
looks we make sure that the design is stable and the site is easy
to navigate and therefore user friendly. We don’t want your
potential clients getting lost and in sheer frustration and shooting
off to another website.
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Optimisation
for Search Engines
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While
we are still in the early stages of the design we are also
looking at the keywords, best used to describe what you do
to make it easier for your potential clients to find you
and your geographical location, all of this we want to get
into the text on the page because the search engines such
as Google and Yahoo will find it much easier to rate and
categorise your site.
The search engines tend to send their
spiders out to crawl your site at least once a month, once
they have you in their sights.
At the same time we make sure that we do everything possible to make
the behind the scenes bit of your website as search engine friendly
as possible.
Depending on what your business is and how competitive your market,
it may be advisable to go further and consider running Adwords and
Pay per Click to boost your ratings and get your site higher up the
rankings, that is an option for some businesses but not necessarily
all of them. We always discuss and explain whatever measures seem
applicable to you.
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Once
we have sorted out all the details and we have the finished
article ready to launch, you then need some space on the
World Wide Web in which to display it to the world at large.
That is where Hosting comes in. In short you buy or rent
space much like traditional advertising but this isn’t
nearly so expensive and potentially reaches a much wider
audience. This is all part of our service to you which leads
seamlessly on to Administration and Maintenance.
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Administration
and Maintenance
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Once
the website is up and running we keep an eye on it to see that
it is performing for you as it should and you might like to make
changes and update the information on your website on a regular
basis or just occasionally, that is fine again it is part of the
package
and our service to you.
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In Conclusion
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It is our aim to
be of service to you and provide you with a friendly professional service
that you are happy to recommend to others who may benefit from
our services. |
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